POSITIONING ISN'T FOUND

IT'S MADE

Based in New York

A positioning academy for founders

Established 2026

From one of many to one of a kind
We turn founders into Positioners.

Start Positioning

Ideas

Idea Sourcing
Frictions
Schlep Filter
Market Demand
Validation

Positioning

Positioning
Wedge
Niche
ICP
Differentiation

Offer

Offer Design
Perceived Value
Pricing
Guarantees
No-Brainer

Acquisition

Cold Outreach
ICP
Deliverability
Personalization
Follow-Up

Sales

Negotiation
Tactical Empathy
Calibrated Questions
Anchoring
Closing

Operations

Cadence
Idea Backlog
Writing Sprint
Repurposing
Consistency

In a   noisy market, we help founders   build a position that’s   theirs alone and   impossible to copy.

The Flagships · Start Here · Featured Skills
The Offer
The Value Equation
an offer people feel stupid saying no to
Build It
The Cold Open
Cold Email That Gets Replies
fill the pipeline, zero ad spend
Send It
The Close
Never Split the Difference
deals closed with FBI tactics
Close It
The Wedge
Pick a Niche Narrow Enough to Win
stop competing with everyone
Claim It
The Cadence
The Newsletter Operating System
ship every week, no burnout
Ship It
“

“I'd sold 'marketing help' to anyone who'd listen for two years. One afternoon with the Wedge course, and I finally had a position I could say out loud. The next prospect I said it to booked a call.”

Zak ReidFounder
“

“I kept discounting to close, and it was quietly killing my margin. The Value Equation rebuilt my offer in an afternoon. Same price now, and people say yes without me flinching.”

Eve CrawfordSolo Consultant
“

“No ad budget, no network, an empty pipeline. I ran the Cold Email course on a Tuesday and had three real replies by Friday. First thing I've tried that actually worked.”

Aura BrooksBrand Owner