Positioner rejects many of the traditional categories that have evolved out of the old agency model. Are we more creative or more technical? Do we focus on strategy or execution? Are we better at attracting customers or retaining them? If we’re going to adapt to a radically new media landscape, these are the wrong questions.
At Positioner, we know that a brand promise without follow – through is worse than no promise at all. We knew that strategy is powerful only when you have the ability to bring it to fruition.
We understand that today, in order to be a world-class creative company, you need to be a world-class tech company, too. some companies see this cross – disciplinary approach as a lack of focus or a set of contradictions – We believe it’s the secret to our success.
